This course is for any individuals intending to use Google™ Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.

Course Objectives

Upon successful completion of this course, students will be able to:

• describe the basics of Google Analytics.
• create and activate a Google Analytics account.
• manage a Google Analytics account.
• configure goals and funnels in Google Analytics.
• create filters in Google Analytics.
• identify and interpret various Google Analytics reports.

Course duration

1 Day

Course outline

Lesson 1: Overview of Google Analytics

Topic 1A: Examine Online Marketing and Web Analytics

Topic 1B: Introduction to Google Analytics

Lesson 2: Getting Started with Google Analytics

Topic 2A: Create and Activate a Google Analytics Account

Topic 2B: Integrate Google Analytics and Google AdWords

Lesson 3: Managing a Google Analytics Account

Topic 3A: Explore Google Analytics

Topic 3B: Manage Website Profiles and Users

Lesson 4: Configuring Goals and Funnels in Google Analytics

Topic 4A: Configure Google Analytics Goals

Topic 4B: Build Funnels in Google Analytics

Lesson 5: Creating Filters in Google Analytics

Topic 5A: Create Filters

Topic 5B: Create Customized Filters in Google Analytics

Lesson 6: Working with Google Analytics Reports

Topic 6A: Manage Reports in Google Analytics

Topic 6B: Generate Visitor Reports

Topic 6C: Generate Traffic Source Reports

Topic 6D: Generate Content Reports

Topic 6E: Generate Goals Reports

Topic 6F: Examine Ecommerce Reports

Topic 6G: Customize Reports

Appendix A: Intelligence Reports

Appendix B: In-Page Analytics Report

Hardware Requirements

This course requires one desktop computer for each student and one for the instructor with the following configuration:

• Intel® Pentium® IV, 1 GHz CPU or higher
• Minimum 512 MB of RAM or higher
• 1024 x 768 resolution monitor
• 40 GB of hard disk space or larger
• High-speed Internet connection
• Compatible pointing device
• Printer
• Display system to project the instructor's computer screen

Software Requirements

Each computer requires the following software:

• Web browser, Google™ Chrome
• Adobe™ Flash Player 10
• Windows XP Professional with Service Pack 2 or a later version of Windows.

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Please contact your training representative for more details on having this course delivered onsite or online

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